The only thing that’s guaranteed in digital marketing is CHANGE.
A new year means that there are new and exciting trends that we get to incorporate into our digital strategies. We take a look at a few of the big marketing trends for 2020 and discuss how we will be including them in our campaigns.
Website design trends
1. OVERSIZED FONTS AND DESIGN ELEMENTS
In 2020, website design will favour large and prominent elements on any webpage. This includes big, bold typography, full screen images and videos and large icons.
2. SPLIT SCREEN CONTENT
This exciting design trend allows you to convey more than one idea on a page. Screens will be split down the middle and each side will highlight content of equal importance.
3. MORE WHITE SPACE.
White space refers to the spacing between columns or lines of text, the space around images and the margins around the page. In 2020, we’ll see white space growing larger and more prominent.
4. FLOURESCENT 3D DIGITAL ARTWORK
This trend incorporates luminous, neon-colored 3D images that will grab your visitor’s attention immediately.
5. MOTION AND INTERACTIVITY
Video and animation are not new trends, but in 2020 we’ll see more websites include elements like micro-animations that provide feedback or typography that runs across the screen.
Social Media Trends
1. VIDEO, VIDEO, VIDEO
Video has always been one of the most popular forms of content on social media, but in 2020 we’ll see a change in algorithms that favour video over any other content. For example, Instagram gives more preference to videos when they are ranking for content.
2. SOCIAL MEDIA PLATFORMS WILL IMPLEMENT ADDITIONAL SERVICES
People have become so dependent on technology to make their lives easier and more convenient, so it’s no surprise that social media platforms will start to introduce things like their own currencies, shopping stores and market places.
3. ENGAGEMENT WILL BECOME IMPORTANT
In the past, we used to measure the success of a social media page by the number of likes and followers that it has, but from 2020 we will focus more on comments, shares and live features.
4. LIVE CONTENT WILL DOMINATE
This will include Facebook Live, Instagram Live and YouTube Lives. Video is obviously going to drive engagement in 2020, so the live features will become more important and popular.
5. SHORT INFORMATION WILL TAKE OVER.
Short-type information, such as stories and IGTV, will be more prominent in 2020.
Email Marketing Trends
1. PERSONALISATION
At the moment, we can segment subscribers into different groups and send them emails according the behavior of that group, but in 2020 we will also be able to add location, automated messages and reformatted emails.
2. TECHNOLOGY
Email content will be determined by AI, with marketers using that technology to choose the best subject lines and the most relevant email marketing copy and images.
Search Engine Optimisation Trends
1. SECURE WEBSITES
This trend has more to do with user experience than with SEO, but if a user sees “Not Secured” or doesn’t feel safe while visiting your website, they might leave the site quicker and high bounce rates can affect the ranking of your page in organic searches.
2. VOICE SEARCHES
With the growing use of mobile devices, voice searches are becoming more popular. In 2020, you will need to know how to optimize your website for these searches and understand how this can affect your page ranking.
3. MOBILE WILL DETERMINE RANKINGS
A website that does not have a mobile version will lose more users in 2020 and the higher you are in the Google mobile page index, the better your page will rank.
4. HIGH QUALITY CONTENT
Relevant, helpful and timely content will still be the ultimate factor in determining how your page will rank.
5. EXCELLENT USER EXPERIENCES
Factors like how quickly your website loads and a simple interface will play a huge role in where your site ranks on search engine result pages.
Make sure that your brand heads into 2020 with a clear understanding of each one of these trends. Email info@vanillaink.co.zaor follow us on Facebook for more info.
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