We know that social media plays a huge role in our every day interactions and how we stay connected to our family, friends, events and news. But just how important is social media for your business?
Let’s start by looking at some of the most important social media statistics that matter for your business.
There are currently 3,04 billion active social media users worldwide. That’s almost 50% of the world’s population.
F Facebook is the most popular search query in the world.
50% of shoppers have made a purchase based on a recommendation through a social media network.
64% of Twitter users and 51% of Facebook users are more likely to buy the products of the brands that they follow online.
The average consumer mentions brands 90 times per week with family, friends and co-workers.
53% of people recommend companies and products on Twitter.
Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.
Facebook is the most visited website (of all websites).
50% of shoppers have made a purchase based on a recommendation through a social media network.
64% of Twitter users and 51% of Facebook users are more likely to buy the products of the brands that they follow online.
The average consumer mentions brands 90 times per week with family, friends and co-workers.
53% of people recommend companies and products on Twitter.
Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.
Facebook is the most visited website (of all websites).
(Want to read more about these facts? Visit https://smallbusiness.yahoo.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html)
So what does that mean for your brand? Well, in short, if your brand isn’t using social media correctly, you’ll end up getting lost in a very crowded online world. There are currently close to 70 million business pages on Facebook and more than 5 million advertisers using the platform. These numbers might seem daunting at first, but what they actually represent is the power that social media has on businesses and consumers. Social Media is the new word of mouth advertising – people are looking for products and services on Facebook or Twitter and are then sharing the information they get with the people around them. So why wouldn’t you want your brand to pop up first in those searches?
Getting your brand online is the first step, but creating a solid social media marketing and content strategy that speaks directly to your audience is even more important. 51% of people have said that they would unfollow a brand if they post boring or irrelevant content and that’s where hiring a professional social media management agency will help you stand out.
If you haven’t made the investment yet, maybe NOW is the time to start looking at how not using social media might have a negative impact on your business in the long run.
Interested in finding out how we can help your brand grow using social media? Email us at info@vanillaink.co.za
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