Is your brand ready for a new decade? Because WE ARE!




A new year brings with it new opportunities for growth and success. Follow our 6-point checklist to make sure that your brand is where it should be in 2020. 

1.     Is your brand consistent on all platforms? 
A clear and concise Corporate Identity will ensure that your brand appears credible, professional and trustworthy. Make sure that all visual aspects of your brand are updated and fresh including your logo, business cards, letterheads, colours and fonts, stationery, web and social media designs and employee uniforms. 

2.     Is your website up to date and optimized? 
Your website should be updated on a regular basis to help with your ranking on search engines. You should also have a regular audit done to ensure that your website is fully optimized and that you are making use of the correct keywords, meta descriptions and page titles. 

3.     Have you created a strong online presence? 
Social Media platforms are the best way to find, serve and satisfy your customers. This year, make sure that you turn potential followers into leads by creating content that is relevant and useful. 

4.     Are you investing in email marketing? 
Email marketing can help you increase your ROI by focusing on strong campaigns and measurable results. 

5.     Are you reaching a wider audience with Google Ads? 
It’s simple – Google Ad-works! Bring customers back to your landing page and increase your SEO practices with strong monthly campaigns and budgets. 

6.     Do you know your brand’s status? 
You should be using monthly analytical reports to strengthen your upcoming campaigns. Digital advertising is MEASURABLE at all points, which means you have a clear guide on how well your marketing campaigns are performing and how they can be improved on. 


ORDER YOUR BASIC WEBSITE AUDIT TODAY! Email info@vanillaink.co.za

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