With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become CRUCIAL for businesses to differentiate themselves from their competitors.
It's important to first understand what a brand is and what it takes to create one. Unfortunately, it's not as easy as giving the business a name and plastering it on everything.
A logo is the revenue of your business and the difference in your service price range is decided by your visual appeal. You won’t be paying the same price for a Nike shirt as you would for a non-name brand shirt – instead you will be paying for a reputable brand that has been well established and has credibility and trust.
1. Why is brand identity so important?
A brand identity - one with a face, trust and a mission - attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.
So, if your brand is more than just its logo, how can you replicate what brands like Coca-Cola have done and tap these other elements of your business's identity? Here are six components of a well-developed brand identity, and why it's so important for you to develop them.
· The "Face" of Your Business
· Credibility and Trust
· Advertising Impressions
· Your Company's Mission
· Generating New Customers and Delighting Existing Ones
If you want your business to become a well-known and beloved brand name, it's going to take some work, and doing it the right way is an asset to your business.
Once you know your business inside and out, it's time to bring your brand to life. One of our favourite quotes is "design is the silent ambassador of your brand." (Paul Rand). How true is this? Your logo is the most recognizable part of your brand and Is a vital element in your branding process, future marketing plans and visual execution. It's on everything, from your website to your business cards and online ads . You will wear your logo with pride, as it is your current and future business asset.
3. What should I be getting charged to design my logo? Many new business owners get misled with this. If it’s too good to be true, IT IS!
If you have been offered a free logo, or a logo that is extremely cheap to design, then it is probably too good to be true! When sourcing a service provider, you need to understand why you are being charged and that you are receiving a logo that has been developed through research and a unique brand strategy.
This is the most exciting first step in creating or renewing your business visual appearance. With our creative team there is only room for passion and creativity to grow your brand!
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